Dallas ticket revenue model
Ticket Sales
The proposed four-day Dallas celebration is targeted for April or May 2027, with exact dates to be confirmed. The tables below show ticket prices, the number of tickets available and the revenue each event could generate. Selling all tickets would bring in $6,970,000 before ticketing fees, taxes, refunds and event expenses.
Art Exhibitions — All Four Days
HAP and NO WAR open on the morning of Day 1, followed by a sponsored hosted reception that evening. The exhibitions continue through Day 4, with 6,000 admissions modeled across the four days.
| Admission tier | Admissions | Price | Full-sales gross |
|---|---|---|---|
| Higher admission price | 2,000 | $15 | $30,000 |
| Lower admission price | 4,000 | $10 | $40,000 |
| Art total | 6,000 | $70,000 |
Day 2 — Music
| Pricing tier | Paid seats | Price per seat | Full-sales gross |
|---|---|---|---|
| Founders Circle | 100 | $5,000 | $500,000 |
| Leadership Seating | 300 | $2,500 | $750,000 |
| Premium Orchestra | 600 | $1,000 | $600,000 |
| Reserved Seating | 1,000 | $500 | $500,000 |
| Event total | 2,000 | $2,350,000 |
Day 3 — The American Table
| Pricing tier | Paid seats | Price per seat | Full-sales gross |
|---|---|---|---|
| Founders Table Seating | 100 | $5,000 | $500,000 |
| Leadership Table Seating | 200 | $3,000 | $600,000 |
| Patron Seating | 300 | $1,500 | $450,000 |
| Event total | 600 | $1,550,000 |
Equivalent ten-seat table prices: Founders Table $50,000; Leadership Table $30,000; Patron Table $15,000. This represents 10 Founders, 20 Leadership and 30 Patron tables, totaling 60 tables and 600 seats. Whole-table purchases use the same seat inventory and are not additional revenue.
Day 4 — Let’s Talk America
Premiere evening and opening reception. A major reception opens the premiere evening, welcoming guests to gather and share conversation before the main program. Reception and hospitality benefits are included in the proposed ticket prices below.
| Pricing tier | Paid seats | Price per seat | Full-sales gross | Proposed experience |
|---|---|---|---|---|
| Premier Circle | 200 | $5,000 | $1,000,000 | Best seating, VIP reception, and hosted conversation tables. |
| Leadership | 400 | $2,500 | $1,000,000 | Priority seating and a welcome reception. |
| Premium | 600 | $1,000 | $600,000 | Premium seating and a shared gathering before the program. |
| Reserved | 800 | $500 | $400,000 | Reserved seating and the evening’s communal welcome. |
| Event total | 2,000 | $3,000,000 | Average ticket price: $1,500 |
Ticket revenue summary
| Event | Modeled paid seats / admissions | Full-sales gross |
|---|---|---|
| Art Exhibitions — All Four Days | 6,000 | $70,000 |
| Day 2 — Music | 2,000 | $2,350,000 |
| Day 3 — The American Table | 600 | $1,550,000 |
| Day 4 — Let’s Talk America | 2,000 | $3,000,000 |
| Total ticket revenue | 10,600 | $6,970,000 |
These are full-sales planning assumptions. Ticket commissions, payment fees, taxes and refunds reduce gross receipts.